Tips for Designing The Most Effective Touch Screen Interface

 

With the evolution of technology and digital innovations, the marketing paradigm is constantly undergoing transformation. Brands and businesses constantly need to stay updated and equipped with new and innovative ways to reach the target audience. 

While flash sales and lucrative promotions still drive user engagement, establishing an appealing connection with your audience on the whole new engaging and meaningful level is the key to sustainability. Playing with new levels of marketing has now become essential. 

Touch screen kiosks Australia are one of those amazing digital inventions bridging the gap between customers and brands. Here are 3 practical and proven tips on designing the perfect touch screen kiosk interface.

Don’t Complicate Things, Keep It Simple.

First, write for your customers. Consider your target demographics while designing graphics and crafting the content.  

If the kiosk targets the general public without any particular speciality through common products such as beauty products, food and apparel, you need to simplify your touch screen kioskUI to ensure your message is delivered clearly.  

For example, if you’re selling skincare products for acne control, talking with common terms such as salicylic acid, tea tree treatment, etc., will appeal more to the public rather than using complex scientific terms involved in the treatment. While these terms might sound fancy, your customers will soon lose interest. 

Users also avoid reading big blocks of textual content. So try to make your content visually appealing by judiciously using space, large font, fewer words and more graphics whenever possible. 

The Clutter Don’t Belong In Your Screens.

Touch screens are useful marketing and engagement tool. But that doesn’t mean you’ll stuff all your marvellous marketing ideas on a single screen. 

A cluttered touch screen kiosk UI may distract the user from completing their transaction or submitting valuable information. Clutter involves any unnecessary text, images, graphics, animations, ads, etc... which creates visual noise and distracts the user from their intended purpose.

A common reason for cluttered presentation is that brands want to provide too much information in limited screen space.

Use separate tabs or windows to minimise the clutter. For example, if you’re conducting a survey, use the next button after one or two questions. For experience surveys, simple emojis are great for preventing clutter and keeping the UI simple.  

A reputed touch screen kiosk supplier will offer various screen sizes to suit the marketing and engagement requirement of every brand. So choose the screen size accordingly. 

Use the correct balance of content sequencing and click requirements to minimise screen clutter. 

Responsive And Quick Loading Speeds

In this section, you’ll need to take care of two things: your design is click-responsive, and you’ve good page loading speeds. 

When a customer/user touches or clicks a button, and they don’t receive any instant feedback, then the kiosk might be laggy, and eventually, customers will lose faith in your brand. 

Even if there is no background working process causing the lag, your users should get feedback that the button press was received. 

The next comes your page loading speed. This is especially where brands integrate their online stores on digital kiosks. 

Conclusion

InTouch Screens are one of the premier digital kiosk and touch screen solutions. Ensure to get your touch screens and digital displays from a reputed company for efficient and smooth functioning.